So, affiliate marketing. A term you’ve probably heard of, but you don’t know exactly what it means. I will try to explain it as simple and brief as possible. Affiliate marketing is a type of performance-based marketing, this means that you only pay or receive commission for achieved and measurable results.
What is affiliate marketing?
In short, affiliate marketing is a collaboration between two parties where one party promotes the other party. To clarify, one party is the advertiser and the other party is the publisher. The advertiser is the one selling a product or service, and is willing to pay the publisher. The publisher is the one promoting the product or service from the advertiser in exchange for commission.
If you have a lot of visitors on your blog affiliate marketing might be beneficial for you. It is an easy way to make a little extra money as affiliate marketing is nothing more than placing advertisements on your blog.
The advertiser and the publisher (you) make arrangements with regard to the desired result. A desired result can be a lead, a sale, a certain action, a view, a click and anything in between. Based on these arrangements the publisher will receive commission from the advertiser when the desired result is achieved. As said before, possible performance models are:
– Pay per lead (PPL)
– Pay per sale (PPS)
– Pay per action (PPA)
– Pay per view (PPV)
– Pay per click (PPC)
Recommendation: make sure the advertisements on your blog match your blog content. For example, if you’re a fashion blogger, fashion advertisements will be most relevant. If you blog about traveling, ads related to traveling will be more relevant.